We believe in human potential. The capacity in all of us to achieve more than others
      expect. It's in this spirit we make insoles and footwear to help in the pursuit of the
      unexpected. Because when you believe anything is possible, nothing should hold
      you back.


Based on the principles of podiatric medicine, Superfeet’s shape, design and manufacture have set the standard for support and earned over 40 U.S. and International patents along the way. Superfeet insoles help adapt the flat, 2-dimensional midsoles of your footwear to your 3-dimensional foot. The distinct Superfeet shape helps to stabilise the foot, while the deep, structured heel cup and full-length foam provide support and comfort.

Three Keys to Every Superfeet Product:

  1. Structured heel cup: Encapsulates and positions the soft tissue under the heel, maximizing natural shock absorption.
  2. Rearfoot support: The support you feel towards the back of your arch and the front of your heel is the distinct Superfeet shape stabilizing the rearfoot.

  1. Firm stabilization: A firm foam layer and a stabilizer cap combine to create the supportive shape that Superfeet are famous for.


The study of how muscles, bone, tendons and ligaments work to produce movement; the forces exerted by muscles and gravity on the skeletal structure.

At Superfeet, we focus on supporting the rearfoot because it is where the majority of foot motion (standing, walking and running) originates.

  1. The forefoot

  2. The midfoot

  3. The rearfoot

Each joint must maximize its work capacity in order for your foot to work efficiently. Superfeet help the Midtarsal Joint stabilize your foot, so the Subtalar Joint can act as an effective shock absorber, while restoring full function to your 1st Metatarsal Phalangeal Joint, helping you propel forward.

  1. The 1st Metatarsal Phalangeal Joint (propulsion)

  2. The Midtarsal Joint (stabilization)

  3. The Subtalar Joint (shock absorption)

The foot has two primary motions:

Pronation: The body’s natural way of absorbing shock. During pronation, the foot expands as it absorbs your body weight and adapts to the surface underneath. Because of the hard, flat surfaces we walk on, our feet tend to stay in a pronated position too long during the gait cycle.

Supination: The foot’s natural way of providing a strong, supportive foundation for the body. During supination, the foot rebounds from pronating to become a rigid lever, helping the body stand upright and propel itself forward.

Movement adds stress upwards of 3x to 5x your body weight in impact forces per step or stride. On average active people take 8,000-13,000 steps per day. If the feet aren’t supported correctly, unstable movement can lead a whole host of foot health issues. Superfeet help stabilise your feet so they can work more efficiently.


We want you to have the best insole experience. So we’ve made a system to help you pick the right insole and find the proper fit for your footwear.

FIT PROFILE describes the feel of the insole’s shape under the foot and heel.

  • Low profile is our most accommodating shape and provides support for the widest range of foot types.
  • Medium profile is our intermediate shape and provides basic support for most foot types.
  • High profile offers the most shape and provides maximum support for most foot types.

VOLUME describes the amount of room needed in the shoe for the foot combined with the insole to fit properly.

  • Low volume fits in the widest range of footwear, including tight-fitting styles without re-movable insoles.
  • Medium volume fits in most styles of footwear, including styles without removable in-soles.
  • High volume fits in roomy footwear with removable insoles.

FITS BEST IN lists the types of footwear the insole was designed for.